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PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q109-Q114):

NEW QUESTION # 109
I. Use a staged and gated NPD system
II. Use dedicated project members
III. Watch for triggers that indicate a succeeding activity can begin before its predecessor is complete IV. Use prototyping to set the pace

A. II, III, IV
B. I, III, IV
C. I, II, IV
D. I, II, III

Answer: C

Explanation:
In managing New Product Development (NPD), certain practices can enhance the efficiency and success rate of projects. Here are the verified practices:
I. Use a staged and gated NPD system: This method involves dividing the product development process into stages separated by gates. Each gate serves as a decision point where the continuation of the project is evaluated based on the achievement of specific criteria.
II. Use dedicated project members: Having a team that is dedicated solely to the project ensures focused effort and can enhance the speed and quality of development.
III. Watching for triggers that indicate a succeeding activity can begin before its predecessor is complete is not typically recommended as it can lead to overlapping tasks that may introduce errors or dependencies that have not been fully addressed.
IV. Use prototyping to set the pace: Prototyping allows for rapid iteration and testing of ideas, which can accelerate the development process and provide early insights into potential issues.
Therefore, the correct answer is D: I, II, IV.
References:
Cooper, R. G. (2008). Perspective: The Stage-Gate Idea-to-Launch Process-Update, What's New, and NexGen Systems. Journal of Product Innovation Management.
Kahn, K. B., Castellion, G., & Griffin, A. (2005). The PDMA Handbook of New Product Development. John Wiley & Sons.

NEW QUESTION # 110
A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:

A. Line extension
B. Platform
C. Marketing
D. Technology

Answer: B

Explanation:
This scenario describes a platform strategy. By discovering a new microorganism with potential health benefits and planning to use it across a range of products (yogurts, health drinks, and instant formula), the company is leveraging a common technological foundation to create multiple product lines. This approach enables the company to maximize the utility of the new microorganism across different market segments and products, which is characteristic of a platform strategy.

NEW QUESTION # 111
According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's business strategy.

A. False
B. True

Answer: B

Explanation:
According to the PDMA (Product Development and Management Association) Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's business strategy. This statement is accurate because different business strategies may prioritize different outcomes, such as speed to market, innovation, cost leadership, or customer satisfaction. The measures of success must align with the strategic objectives of the firm to be meaningful and effective.
Thus, the correct answer is A: True.
References:
PDMA (Product Development and Management Association). (2017). The PDMA Handbook of Innovation and New Product Development.
Griffin, A., & Page, A. L. (1996). PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure. Journal of Product Innovation Management.

NEW QUESTION # 112
The technology push strategy described by Robert Cooper develops a product or technology and then finds a market for it. It was the most successful strategy in his study.

A. True
B. False

Answer: B

Explanation:
The technology push strategy, as described by Robert Cooper, involves developing a product or technology first and then finding a market for it. While this strategy can lead to innovative products, it is generally riskier compared to market pull strategies, where products are developed based on identified market needs. In Cooper's studies, market-driven strategies (market pull) typically show higher success rates because they are directly aligned with customer demands and market conditions.
Thus, the correct answer is B: False.
References:
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
Cooper, R. G. (1998). Product Leadership: Pathways to Profitable Innovation. Basic Books.

NEW QUESTION # 113
Which of the following are benefits of having a Business Strategy?
I. Business strategy directs choices about how to deploy resources
II. Business strategy directs how you will copy competitors
III. Business strategy helps a company sidestep competitive convergence IV. Business strategy drives product strategy

A. II, III, IV
B. I, II, III, IV
C. I, II, III
D. I, III, IV

Answer: D

Explanation:
A well-defined business strategy provides several critical benefits:
I. Business strategy directs choices about how to deploy resources: It helps in making informed decisions on the allocation of resources to various projects and initiatives. III. Business strategy helps a company sidestep competitive convergence: It ensures that the company differentiates itself from competitors and avoids becoming indistinguishable in the market. IV. Business strategy drives product strategy: It provides the overarching direction that guides product development efforts, ensuring that products align with the company's goals and market positioning.
Copying competitors is generally not recommended as a strategic approach, as it can lead to a lack of differentiation and competitive disadvantage.
Thus, the correct answer is B: I, III, IV.
References:
Porter, M. E. (1996). What is Strategy? Harvard Business Review.
Hamel, G., & Prahalad, C. K. (1994). Competing for the Future. Harvard Business Review Press.

NEW QUESTION # 114
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